Have you ever wondered why some authors get on TV? Or how some artists get interviewed on top Podcasts?
Learn how to get the press you need for your book or how to get media attention for your creative projects.
Saturday, March 25th, 10 – 3 pm | On Zoom | $10 per person
Writing a good book is hard enough, but getting in front of enough people to generate buzz and demand for your books can be even trickier. Media training can turn you into a natural in front of any camera and turn you into a regular fixture on the talk show or podcast circuit. This Media Skills Workshop will teach you what you need to get media interviews, how to present on screen, how to frame your message, how to answer reporters questions and how to speak in sound bites.
If you want to sell a lot of books or your work, you need to be able to sell your ideas and your expertise to the public through regular media appearances. Learn how to master the media right now in this comprehensive, interactive course.
For writers, both experienced and new who no longer want to feel unsure when standing before a crowd or your peers.
Learn Critical Media Skills that help you manage:
- Social media – define your social media goals so you focus your message to your ideal audience. We’ll discuss which platforms to choose and how writers and creatives are using social media in innovative ways
- Creating an online press kit – We’ll talk about the role of websites in a social media dominated era and how planning a social media content schedule that tracks your accounts can help you.
- Legacy media – Why is print, radio and TV still important? What traditional media organizations are covering literary and art information? How the gate keeping process works in traditional media organizations, how to get your info to the right people.
- Writing a press release – Get attention that works to your agenda. Samples from Word Up and others shared as examples.
- Podcasts, blogs and influencers – Why they are an important part of your marketing plan, how to connect with them to guest on their platforms. How and why to choose these platforms to grow your list.
- Tools of the trade – Discover what microphones, apps and equipment you need and may already have, to get started.
Saturday, March 25th, 10 – 3 pm | On Zoom | $10 per person
Meet your instructor
Victoria Fenner is a media artist and media skills trainer. With a background from CBC, community media and online media, she has seen promotional strategies from both sides of the camera and microphone. As an independent artist seeking promotion for her own work and also as a radio, television and podcast program producer, she invites artists to promote their own work on the shows she produces. Her background in traditional media informs and shapes her social media practice with skills honed in some of the best media organizations in the country. Her production and media skills training company, House of Sound and Story, is north of Barrie. Victoria offers training online and at in-person retreats.
You can learn more about her on her website: HouseofSoundandStory.com
Workshop Structure
- A live virtual workshop via Zoom, beginning with 2.5 hours of instruction and then two hours of working individually with authors. Other participants will observe the individual sessions to learn from others’ experiences.
- Individual sessions are up to 10 minutes in length.
- A maximum of 9 students can participate. Victoria would like to receive participants writing, work or messaging ahead of the workshop.
